Have you ever tried to come up with a Kennel name? Honestly, what a process. Many connect to the breeder’s name, or where they are from, which I didn’t find particularly interesting because I think Massachusetts is boring & my surname is not a good kennel name at all. In design and psychology, Gestalt is a German word which means the sum of the parts is greater than the whole. In the arts and particularly graphic design, Gestalt is the concept of visual elements (shape, value, line, proximity, et cetera) that, when separated are meaningless but combine they to create a final form that is more effective and successful.

In conversations about dogs the (idealistic) goal of breeding is that you are trying to exemplify the dog's conformation to the breed standard, so the actual appearance of your dog; temperament, matching both the breed standard itself, but also being a nice, companionable pet; and finally health: a well mannered dog who is physically the ideal means very little when the animal is unhealthy and unable to function. There is, too, a working ability, and the animal’s drive and work-ethic, but to me this often falls under temperament, and for Eurasier in particular they are a companion breed so their primary function is to be the ideal family pet.
 

Eurasier are a modern breed, whose foundation is a deliberate cross-breeding of Wolfspitz (Keeshond), Chow Chow and Samoyed. The goal of this breeding program was to create a primitive-looking breed who had a gentle, solid temperament that would excel as a family pet. This combination of foundation dogs captures the feelings behind a Gestalt breeding program: the grand sum is a unique breed that is distinct, singular, and very much able to stand on their own merits.
 

The logo for Gestalt Eurasiers attempts to utilize some principles of gestalt design. The G is a Eurasier. I think it is cute.